The rhetorical device of interpellation derives from the ideas of Louis Althusser.  He introduces that interpellation is a process in which we encounter our culture’s values and internalize them.  He adds that interpellation “expresses the thought that an idea is not simply yours alone but rather an idea that has been presented to you for you to accept.”  One example of interpellation in literature is examined in Edward O. Wilson’s Life on Earth.  The interpellation is utilized when Johnson switches from speaking with the masses through saying “I”, and moving to a different tone and position through saying “you” and “your”.  This shift and movement towards the term “you”, addresses the reader directly and makes the readers feel a better sense of closeness with the passage because they are being addressed directly from the author.  This closeness that the reader feels can assist greatly in bolstering a claim because the reader is being called out personally, and not just part of a larger group.